So, how do you become an expert? Well, you have to embrace your expertise and showcase it to the public. This requires you to own your knowledge. For women, specifically Black women, this can be a challenge.
While women consume a larger portion of new and traditional media, we narrate and create less of it. Additionally, we are less likely to be considered an expert. The basis of the issue isn’t racism or sexism. It’s rooted in our self-perception.
Researchers at Northwestern University found that in general, men are far more likely than women to share their work (be it writing, photos, videos) online, but when they controlled for “self-reported digital literacy” the gender gap disappeared. The researchers concluded that the disparity was a result of “self perceived skill levels.”
It’s all in our head. Women are thinking themselves out of public importance.
While there’s been an upsurge of Black hair and fashion blogs, Black women aren’t speaking as equally on general topics, such as politics, education, and economics. Black women are the most educated group in the United States. Yet we are the least represented in public discourse.
How do Black women begin to address this disparity in public opinion? Simply, own the knowledge. Learn the skills. Yes, claim “Expert” status.
Here are 5 Simple Ways You Can Position Yourself as an Expert over the next 30 days:
Write a blog post sharing a tip or 3 “how-to” steps on a topic relevant to your industry
Submit a pitch for a guest post to your favorite blog or organization.
Offer 5 friends your services or access to your product for Free or a discount in exchange for their testimonial.
Submit a proposal for a Call for Speakers for a regional conference in your industry.
Offer to lead a Free Lunch & Learn at your job. Share 3 effective strategies to do well in your department.
Are you ready to claim your expertise and make money from your skills, experiences, and passions?
If so, I have some very good news for you! I’m excited to share that I have 7 openings in my calendar this month to support you with taking this step during a FREE 30-minute “Confident CEO” Strategy Session.
Now there are only a few of these slots available and I have a feeling they are going to get booked up pretty fast. So to be considered for the opportunity to get clarity this month, I suggest you apply for your free session today.
I can’t wait to speak with you!
Apply for your Confident CEO strategy session today >>> click here
Here’s what to expect:
In this session, we will meet privately by phone to discuss your business goals and the challenges that are keeping you frustrated and stuck. This is a powerful opportunity to find out what’s really holding you back and determine if and how I can help you move forward.
During our time together, I will take a close look at the major areas of your business in order to provide a high-level assessment of what’s happening and WHY you’re not getting the results you want. I will also make a professional recommendation for the best next steps you should take now to finally feel in control of your business and get on the CEO path! (This candid conversation is a $297 value)
You will leave this powerful session with:
- Clarity on what you need and want from your business
- A deep understanding of the specific challenges that are keeping you overwhelmed, frustrated or stuck
- Recommended next steps that will help you regain control of your time & results
- Revitalized strength and confidence to be more self-assured in starting and growing your expert business
Yes, I’m ready for my session >>> click here
Leave a Comment: How will you claim your expertise over the next month?