Three years ago, I started investing heavily in myself through business programs and coaching. Unfortunately, I became overwhelmed by all the content.
Guess what I did then? I would buy another program to get focused or to learn a new technique and I’d end up right back in the same place: Overwhelmed by all the strategies and suggestions. Sound familiar?
When I started my business, I intended to write a book, offer coaching, market my speaking services and create trainings. As I worked to launch all these offerings at the same time I didn’t complete one thing.
That’s when my coach Rosetta Thurman, CEO of Happy Black Woman, instructed, “Quanisha, focus on one thing and only one thing until you see results.”
You know what this one thing happened to be- my coaching services. Through honing in on my coaching services, I reached 5-figures within a few months. Her advice to F.O.C.U.S. has been the most profitable Black Woman CEO success strategy I ever received.
Here’s the thing no one tells you about starting & running a business:
From day one, it’s best to focus on one offer so that you become known for your expertise and generate consistent revenue.
There are many reasons you may be afraid to F.O.C.U.S. (Focus on One Course of action Until Successful). We hesitant due to:
- Impatience: we want it all now.
- Doubt: we don’t want to hedge our bets on one path.
- Fear: we fear being wrong as in “What happens if I’m all-in and it’s the wrong path.”
- People pleasing: we prioritize what other people think we should do or who we should be.
- Avoidance of Failure: we wonder what will happen if it doesn’t work out as planned.
The number #1 remedy for these symptoms is to trust that focused action will allow you more freedom and success.
When we disperse our efforts across many activities, we fail to achieve mastery.
Think about it, who gets paid more a general surgeon or a cardiothoracic surgeon? Being a “Jill of all trades” can confuse potential clients.
Here’s a golden nugget: A confused person doesn’t buy!
Imagine meeting someone and she tells you that she’s an Avon lady, a coach, a virtual assistant, and a hairstylist. I don’t know about you, but I would question her expertise and whether she could help me.
To be sure, it’s okay to be multi-talented. I’m a true renaissance soul. And like you, I perform well in many areas and I have many passions.
If you’re hesitant to focus, know that you can change paths. You aren’t stuck with this decision. The way to do this is to concentrate on one strategy for a specified period. Then, you set a date to evaluate your results.
For example, I help my clients focus on one specific offer over a 90-day period through a process known as “The Drive.” During the Drive, all marketing promotions lead to this specific offer. Along the way, we track key revenue tasks and adjust. We conclude this process with a high-level analysis to assess if it’s best to stay the course or try a new route.
This approach decreases the anxiety that arises for most people. Does this sound like something you can do?
F.O.C.U.S is how you’ll win this entrepreneurial game.
I hope you enjoyed today’s Black Woman CEO Success Strategy. For more strategies on how you can become a Confident CEO, join me this Monday, February 6 for our live training:
“Black Woman CEO: 5 Essential Steps to Become the Confident CEO You Were Born to Be”
During this live workshop, you’ll discover:
- How to overcome the common challenges we experience as Black women entrepreneurs.
- How to gain greater clarity and support on what REALLY is holding you back from achieving your business goals.
- How to shed the unconscious “employee” mindset and become a Confident CEO.
- How to determine if you and your business are on track to achieve your desired results.
- How to genuinely connect & communicate with your tribe so they want to buy from you.
Comment below: What service will you F.O.C.U.S on this year?
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